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Copyright 2012. All rights reserved by Fay Barak. No animals or trees were harmed in the making. 

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Corporate ID  

& Packaging

A corporate identity is the 'persona' of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

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Campaigns

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The Kosovo Nation Branding Campaign:

The Young Europeans



Kosovo is one of the youngest countries in the world. To change the image of a war-torn country, Kosovo government launched a branding campaign with a slogan “Kosovo: the young Europeans”. The idea of the brand is based on fact that Kosovo is very young as a country and also has considerably young population (average age of 25.9).

The same idea of a young, peaceful and beautiful Balkan country is shown in the TV commercial you can see below. The ad shows us that people in Kosovo are working together to build their country and their future the way they want it to be.

// Baruch Naeh Strategic Design

Posters & Adds

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A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.

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​Fashion

Reason To Be Pretty



"Reason To Be Pretty" is a delicate, lavish and eclectic fashion and accessories line embodying the designer's love for intricate, handcrafted embroideries and embellishments. / Designed by Nophar Haimovitz.

There is always a reason to be pretty.

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​Logos

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​And for dessert -

Tnuva Milk

(and cookies!)

Tnuva, or Tenuvah, (Hebrew: תנובה‎, fruit or produce) is a cooperative in Israel specializing in milk and dairy products.

Tnuva is the largest dairy products manufacturer in Israel - its sales account for 70% of the country's dairy market as well as sales of meat, eggs and packaged food.

Romania was Tnuva's first target for expansion, with the objective of serving as a bridgehead for international operations based in Israel with branches around the world, as the company's website put it.

Tnuva set up Tnuva Romania Dairies in 2005. The goal was to establish a complete system from milk production through distribution under the Tnuva and Yoplait labels.

// Baruch Naeh Strategic Design

'Lord of Flies'

'Lord of Flies' Play Poster for 'Lord of Flies' play. Ha'Gesher Theatre / Tel Aviv, Israel http://www.gesher-theatre.co.il